Make Mine Chocolate is an international campaign started by the Columbus House Rabbit Society in 2002. The campaign’s goal is to educate the public about the realities of owning a pet rabbit and to discourage the practice of giving live bunnies as gifts for Easter. Instead, they urge people to give chocolate bunnies instead.
The initiative started as a way to address the continual problem of people flooding rescues and shelters with their unwanted rabbits or just dumping the rabbits outside to die after the Easter holiday.
Learn more about Make Mine Chocolate and find out how you can get involved at their website.